You should promise things you can't deliver - then deny you promised them.
For example £350 million a week for the NHS.
Or what about the single market. This is what they said in the campaign:
- ‘I’d vote to stay in the single market. I’m in favour of the single market.’ Boris Johnson
- ‘Only a madman would actually leave the [single] market.’ Owen Patterson
- ‘Increasingly, the Norway model looks best for the UK.’ Arron Banks, co chair and main funder of Leave.EU (Norway is in the single market)
- ‘Absolutely no-one is talking about threatening our place in the single market.’ Dan Hannan, the anti-EU Tory MEP who doesn't understand GCSE economics
- 'Wouldn’t it be terrible if we were really like Norway and Switzerland? Really? They’re rich. They’re happy. They’re self-governing.' Nigel Farage, Ukip leader (...and they are also members of the single market)
- 'When it comes to the single market, you don't have to be in it to win it.' Boris Johnson
- 'Leaving the single market and the customs union are prerequisites for expanding our trade around the world.’ Owen Patterson
- 'Leaving EU means leaving the single market and I will continue to campaign for it.' Arron Banks
- 'Britain, as a relatively large economy which exports more to non-EU than to EU markets, would be better off trading freely with the single market than belonging to it.' Dan Hannan, who doesn't understand the 'four freedoms' either
- 'I don't want to be part of the European single market', Nigel Farage
These are the people who wanted Parliamentary sovereignty - but only when it suited them. Parliament apparently cannot have sovereignty over 'the will of the people'.
David Davis - who is in charge of negotiations - adds a whole list of unmet - even unachievable - commitments to the above: planning our strategy before triggering Article 50; striking deals with separate EU countries; concluding all our trade deals by 2019; retaining our current trade deals; And so it continues. Now the double-talk is about the 'transition period' - or should it be an 'implementation period'?
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